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latestOpenAPI 3.1.02026-08-105471692.1 MB
Comment Automations

Create comment-to-DM automation

Create a keyword-triggered DM automation on an Instagram or Facebook account. When someone comments a matching keyword (or, with trigger: story_reply, replies to your Instagram story with one), they automatically receive a DM.

Triggers (trigger):

  • comment (default): fires on keyword comments on a post or reel.
  • story_reply: fires when someone replies to your Instagram story with a keyword, and answers them with a DM. Set platformPostId to a story media id to scope to one story, or omit it to match replies to any story.

Targeting (comment trigger):

  • Per-post: set platformPostId to scope to one specific post (only one active per-post automation is allowed per post).
  • Account-wide ("any post"): omit platformPostId (and postId). The automation evaluates every comment on every post on the account. You can stack unlimited account-wide automations, each with its own keyword set, and they all run independently. Per-post automations take priority on their post.

Audience (audience, Instagram only): restrict the automation to followers or non-followers, and/or to accounts above a follower count. Instagram only reveals the follow relationship for people who have messaged the account, so audience.whenUnknown decides what happens for everyone else - including verify, which sends a one-tap confirmation DM (followGate) and then delivers the real DM automatically. People we already know follow you skip the tap entirely.

Set alsoMatchInDms: true on a comment automation to also answer people who send a keyword as a direct message instead of commenting it. One automation then covers both doors, and each door is deduplicated separately (someone who already got the DM from their comment still gets it if they later DM the keyword). Requires at least one keyword.

Links in the DM's buttons can be click-tracked (linkTracking, on by default) and clickers optionally tagged (clickTag) for segmentation. Stats returned include delivered, read, and link clicks.

post/v1/comment-automations

Request body

profileIdstring required
accountIdstring required

Instagram or Facebook account ID

trigger'comment' | 'story_reply'

What fires the automation. 'comment' (keyword comment on a post) or 'story_reply' (keyword reply to an Instagram story). For 'story_reply', platformPostId is the story media id (omit for any story).

platformPostIdstring

Platform media/post ID (or story media id when trigger=story_reply). Omit for an account-wide (any-post / any-story) automation.

postIdstring

Zernio post ID. Required only when also targeting a specific post via platformPostId.

postTitlestring

Post content snippet for display

namestring required

Automation label

keywordsstring[]

Trigger keywords (empty = any comment triggers)

matchMode'exact' | 'contains' | 'word'

How a keyword is compared with the comment. 'contains' (default) matches anywhere, even inside another word (keyword 'app' fires on 'happy'). 'word' matches the keyword only as a standalone word. 'exact' requires the whole comment to be exactly the keyword.

excludeKeywordsstring[]

Comments containing one of these never trigger the automation, even when a trigger keyword also matches. Compared using the same matchMode.

typoToleranceboolean

Only with matchMode=word: also fire on close misspellings of a keyword (one edit for 4-7 character keywords, two from 8 up). Keywords shorter than 4 characters are never fuzzy-matched.

dmMessagestring required

DM text to send to commenter. Max 640 chars when buttons are set, otherwise ~1000.

commentReplystring

Optional public reply to the comment

dmMessageVariationsstring[]

Optional alternate DM texts for random rotation. When set, each triggered comment sends one picked at random from [dmMessage, ...dmMessageVariations], so repeat commenters get slightly different DMs (helps avoid identical-message patterns). Up to 5. Buttons are attached to whichever text is picked, not varied.

commentReplyVariationsstring[]

Optional alternate public replies, rotated at random alongside commentReply (picked independently of the DM). Up to 5.

linkTrackingboolean

Wrap link buttons in the DM in a tracked redirect so clicks are counted (Link Clicks / CTR). Pass false to send links exactly as written. Defaults to on.

clickTagstring

Optional tag applied to a contact when they click a tracked link (requires linkTracking). Lets you segment clickers for broadcasts/sequences.

dmDelaySecondsinteger

Seconds to wait after the trigger before sending the DM. Omit or send 0 to reply immediately (the default). Max 86400 (24h). The trigger is still matched and deduplicated the moment the comment arrives, so a delay only moves when the response is sent.

commentReplyDelaySecondsinteger

Seconds to wait before posting the public comment reply. Omit or send 0 to post it right after the DM (the default). The reply never goes out before the DM, so a value below dmDelaySeconds is raised to it. Ignored when trigger=story_reply, which has no public reply.

alsoMatchInDmsboolean

Also fire these keywords on a plain inbound DM, so the automation answers people who message the keyword instead of commenting it. Requires at least one keyword (an empty keyword list means 'match anything', which would answer every inbound message) and is rejected on story_reply automations, which already trigger on DMs. Dedup is per door: a contact who already received the DM from their comment can still receive it from a DM.

Response

Automation created

successboolean