Delete Customer Buyer Persona

Permanently deletes a Customer Buyer Persona identified by buyerPersonaId. Deleting a persona removes the associated buyer profile from the system and from any go-to-market configuration that references it. This is a hard delete operation. Once deleted, the persona cannot be recovered. If the specified buyerPersonaId does not exist, the endpoint returns 404 Not Found. If you want to hide a persona without permanently removing it, use the Archive Customer Buyer Persona endpoint instead.

Common use cases

• Remove outdated or incorrect personas
• Clean up duplicate persona records
• Reset persona configuration before recreating it