---
title: "Create New Folder"
method: POST
path: "/studio/v1/folders"
tags: ["Audiences"]
---

# Create New Folder

`POST /studio/v1/folders`

Creates a new folder for organizing audiences in GTM Studio.
Folders group related audiences together, making it easier to navigate and manage large collections — for example, grouping by campaign, region, or team.
Specify `name` and optionally set `starred` to `true` to mark the folder for quick access. The folder is created empty; audiences are assigned to it via the Create Audience or Update Audience endpoints using `folderId`.
Returns `201 Created` with the full folder resource including the system-assigned `folderId` and creation metadata.
Returns `400` if required fields are missing or invalid.

## Response `201`

Created

## Other responses

- `400` — Bad Request
- `401` — Unauthorized
- `403` — Forbidden
- `429` — Too Many Requests

---

[API](https://skmtc.net/zoominfo/apis/data-api-v1.md) · [All operations](https://skmtc.net/zoominfo/apis/data-api-v1/llms.txt) · [OpenAPI document](https://skmtc-service-staging.skmtc.workers.dev/v1/apis/zoominfo/data-api-v1/revisions/d1ee1374b588/schema)