---
title: "Create New Audience"
method: POST
path: "/studio/v1/audiences"
tags: ["Audiences"]
---

# Create New Audience

`POST /studio/v1/audiences`

Create a new Go-to-Marketing (GTM) Studio audience. An audience is a collection of contacts or companies
that can be organized, filtered, and managed for marketing and sales purposes. You can use audiences to build
and maintain business-critical datasets or enrich customer lists from trade shows and conferences.

You can define the audience name, audience type (`CONTACT` or `COMPANY`), and the source of the audience.
Currently, only `CUSTOM` audience sources are supported meaning the audience has no linked source dataset.
Requests to create audiences can optionally include definitions for columns to be added to the audience.
If no column definitions are provided, the audience will be created without any columns, and columns may
be added in the future using the [Create New Columns](https://docs.zoominfo.com/zoominfoenterprise/reference/columns_addcolumns) endpoint.

Folders can be used to organize and group similar audiences or audiences that will be used for similar purposes.
Folders can be created using the [Create New Folder](https://docs.zoominfo.com/zoominfoenterprise/reference/folders_createfolder) endpoint, and the id can be provided
in the `folderId` field to create the audience within that folder. You can use the [List Folders](https://docs.zoominfo.com/zoominfoenterprise/reference/folders_listfolders)
endpoint to get a list of existing folders to place the audience into. If a `folderId` is not provided, the audience
creation process will create a new folder with the same name as the audience.

When `autoMatchCriteria` is `true`, the system uses AI to automatically infer match criteria
mappings for columns — for example, mapping an "Email" column to `CONTACT_EMAIL`.

Returns `201 Created` with the audience resource.
Returns `400` if required fields are missing or `type` is invalid.

## Query parameters

- `autoMatchCriteria` boolean

## Response `201`

Created

## Other responses

- `400` — Bad Request
- `401` — Unauthorized
- `403` — Forbidden
- `429` — Too Many Requests

---

[API](https://skmtc.net/zoominfo/apis/data-api-v1.md) · [All operations](https://skmtc.net/zoominfo/apis/data-api-v1/llms.txt) · [OpenAPI document](https://skmtc-service-staging.skmtc.workers.dev/v1/apis/zoominfo/data-api-v1/revisions/d1ee1374b588/schema)