---
title: "Delete Customer Buyer Persona"
method: DELETE
path: "/copilot/v1/customer-buyer-personas/{buyerPersonaId}"
tags: ["Customer Buyer Persona"]
---

# Delete Customer Buyer Persona

`DELETE /copilot/v1/customer-buyer-personas/{buyerPersonaId}`

Permanently deletes a Customer Buyer Persona identified by `buyerPersonaId`.
Deleting a persona removes the associated buyer profile from the system and from any go-to-market configuration that references it.
This is a hard delete operation. Once deleted, the persona cannot be recovered.
If the specified buyerPersonaId does not exist, the endpoint returns **404 Not Found**.
If you want to hide a persona without permanently removing it, use the [Archive Customer Buyer Persona](https://docs.zoominfo.com/zoominfoenterprise/reference/customerbuyerpersonainterface_archivecustomerbuyerpersona) endpoint instead.

Common use cases
- Remove outdated or incorrect personas
- Clean up duplicate persona records
- Reset persona configuration before recreating it

## Path parameters

- `buyerPersonaId` string, uuid, required

## Response `204`

Success

## Other responses

- `400` — Bad Request
- `401` — Unauthorized
- `403` — Forbidden
- `404` — Not Found
- `429` — Too Many Requests

---

[API](https://skmtc.net/zoominfo/apis/data-api-v1.md) · [All operations](https://skmtc.net/zoominfo/apis/data-api-v1/llms.txt) · [OpenAPI document](https://skmtc-service-staging.skmtc.workers.dev/v1/apis/zoominfo/data-api-v1/revisions/d1ee1374b588/schema)