---
title: "Get insights by type"
method: POST
path: "/copilot/v1/companies/insights"
tags: ["Insights"]
---

# Get insights by type

`POST /copilot/v1/companies/insights`

Retrieve sales intelligence signals for up to 50 companies, filtered by signal type. Signals include funding events, leadership changes, intent spikes, hiring anomalies, and more.

# Insights API - Introduction

The **Insights API** provides programmatic access to ZoomInfo's curated intelligence layer — actionable data about customer activity that matters most to your business. **Insights** are automatically filtered for relevance, recency, and context based on your team's specific focus areas. This means you receive high-priority updates like decision-maker job changes at target accounts, intent spikes in your buying groups, or website visits from key personas — without the noise of every global data point.

## Why Use Insights?

**Insights** enable two critical workflows for modern go-to-market teams:

- **Revenue Operations**: Orchestrate automated workflows based on meaningful account changes. For example, route leads when employment changes bring a known champion to a target account, send alerts when intent signals spike for your product category, or update CRM records when funding announcements or new projects signal budget availability.

- **Sales Teams**: Prioritize accounts based on key buying signals, and reach out in real time. Focus on accounts where specific decision-makers have visited your website, where intent data shows they're actively researching competitors, or where employment changes indicate new leadership in key buying roles — all without sifting through irrelevant updates.

## Data Sources

**Insights** are powered by multiple data sources, including:

- **ZoomInfo Data**: Intent signals, WebSights visitor intelligence, organizational changes, and business news from public sources
- **First-Party Data**: CRM activity, meeting intelligence, and email engagement from your systems
- **Partner Signals**: Buyer intent and product research activity from G2, TrustRadius, and other platforms

## Available Insight Types

For a complete list of available Insights and their filtering criteria, see the [ZoomInfo Signals Glossary](https://eng7e.seismic.com/i/7PLUSSIGNTOIgJwEd0YNcFquYltStcWzmeup___own6jqymt85zpqZZ9Ml9dbioKdxvA1oAnox7K5rO5cIjVfG5FnDjPSyasqgaogzeKTK___iPLUSSIGNQTfCOy3CcvhCmqnpK9yYiDadIILi).

## Common Use Cases

The Insights API empowers you to surface and act on customer intelligence in any application or workflow that makes sense for your business:

- **Account Prioritization & Routing**: Orchestrate scoring, segmentation, and assignment workflows that connect insights across systems to route accounts to the right sellers at the right time
- **Workflow Automation**: Trigger external systems like email platforms, notification tools, or data warehouses when specific insight types occur
- **Real-Time Alerting**: Create custom notification rules based on your team's unique prioritization logic
- **Custom Dashboards**: Build executive views of high-priority account activity across your entire portfolio

## Response `200`

Success

## Other responses

- `400` — Bad Request
- `401` — Unauthorized
- `403` — Forbidden
- `429` — Too Many Requests

---

[API](https://skmtc.net/zoominfo/apis/data-api-v1.md) · [All operations](https://skmtc.net/zoominfo/apis/data-api-v1/llms.txt) · [OpenAPI document](https://skmtc-service-staging.skmtc.workers.dev/v1/apis/zoominfo/data-api-v1/revisions/d1ee1374b588/schema)