---
title: "Get Keyword Ad History With Stats"
method: GET
path: "/v2/term/getTermAdHistoryWithStats"
tags: ["Ad History Research API"]
---

# Get Keyword Ad History With Stats

`GET /v2/term/getTermAdHistoryWithStats`

Returns historical ad variations and advertiser performance statistics for a specific keyword. This endpoint includes domain-level metrics alongside ad copy data, unlike the basic ad history endpoint that focuses purely on ad variations.

[Visualize this API live on SpyFu](https://www.spyfu.com/keyword/ad-history?query=example%20keyword)

## Query parameters

- `term` string, required
- `countryCode` 'AR' | 'AT' | 'AU' | 'BE' | 'BR' | 'CA' | 'CH' | 'DE' | 'DK' | 'ES' | 'FR' | 'IE' | 'IN' | 'IT' | 'JP' | 'MX' | 'NL' | 'NO' | 'NZ' | 'PL' | 'PT' | 'SE' | 'SG' | 'TR' | 'UA' | 'UK' | 'US' | 'ZA'
- `pageSize` integer
- `startingRow` integer

## Response `200`

Successfully retrieved ad history data with advertiser statistics for the specified keyword. Returns a paginated list of ads with performance metrics and domain-level data.

- object — Response wrapper containing comprehensive term ad history statistics including advertiser analysis and top-performing ads.
  - `resultCount` integer — Number of results returned
  - `domains` object[], nullable — Array of domains (advertisers) that have purchased ads for the specified keyword, ranked by performance metrics.
    - `ads` object[], nullable — Collection of ads this domain has purchased for the specified keyword.
      - `searchDateId` integer — Date when this ad was captured by SpyFu's crawling system, formatted as YYYYMMDD (e.g., 20231215 = December 15, 2023).
      - `position` integer — The ad's position on the search results page when it was captured (1 = top position).
      - `title` string, nullable — The headline text of the ad as it appeared in search results.
      - `body` string, nullable — The description text of the ad providing additional details about the offer.
      - `domainName` string, nullable — The domain name of the advertiser who placed this ad.
      - `fullUrl` string, nullable — The complete landing page URL that the ad directed users to when clicked.
      - `term` string, nullable — The search keyword that triggered this ad to appear in search results.
      - `adCount` integer — The number of times this specific ad variation was observed during the capture period.
      - `isLeaderboardAd` boolean — Indicates whether this ad appeared in the top ad positions (leaderboard) rather than sidebar positions.
    - `budget` number, double — Estimated monthly advertising budget this domain spends on the specified keyword.
    - `coverage` number, double — Percentage of time this domain appears in ads for the specified keyword (0-100).
    - `domainName` string, nullable — The domain name of the advertiser.
    - `percentageLeaderboard` number, double — Percentage of time this domain's ads appear in top positions (leaderboard) rather than sidebar positions.
    - `totalAdsPurchased` integer — Total number of ads this domain has purchased across all keywords in SpyFu's database.
    - `adCount` integer — Number of ads this domain has purchased specifically for the requested keyword.
  - `topAds` object[], nullable — Array of the most successful ads for the specified keyword, ranked by performance and frequency metrics.
    - `adId` integer — Unique identifier for this specific ad in SpyFu's database.
    - `averagePosition` number, double — Average position where this ad appeared on search results pages across all observations.
    - `averageAdCount` number, double — Average total number of ads per capture period.
    - `body` string, nullable — The description text of the ad providing additional details about the offer.
    - `title` string, nullable — The headline text of the ad as it appeared in search results.
    - `fullUrl` string, nullable — The complete landing page URL that the ad directed users to when clicked.
    - `leaderboardCount` integer — Number of times this ad appeared in top ad positions (leaderboard) rather than sidebar positions.
    - `percentageLeaderboard` number, double — Percentage of time this ad appeared in top ad positions versus sidebar positions.
    - `percentageAdsServed` number, double — Percentage of total ad impressions this specific ad variation represented for the advertiser.

## Other responses

- `400` — Bad Request - Invalid parameters provided (e.g., empty term, pageSize exceeds maximum, or invalid country code)
- `401` — Unauthorized - Invalid API credentials or insufficient permissions to access ad history data
- `500` — Internal Server Error - A server-side error occurred while processing the request

---

[API](https://skmtc.net/spyfu/apis/domain-stats-api.md) · [All operations](https://skmtc.net/spyfu/apis/domain-stats-api/llms.txt) · [OpenAPI document](https://skmtc-service-staging.skmtc.workers.dev/v1/apis/spyfu/domain-stats-api/revisions/44f0aff08ed0/schema)