---
title: "Create a product UGC video"
method: POST
path: "/v1/recipes/product_ugc"
tags: ["Recipes"]
---

# Create a product UGC video

`POST /v1/recipes/product_ugc`

Generate a vertical user-generated content ad from a character image, product image, product details, and optional creative direction.

## Headers

- `X-Runway-Version` '2024-11-06', required

## Request body

- object
  - `version` '2026-06' | 'unsafe-latest', required — Workflow version. Use a dated version (e.g. "2026-06") to pin behavior, or "unsafe-latest" to track the newest stable version (may break without notice).
  - `characterImage` object, required — Image of the character who will appear on camera in the UGC video. Aspect ratio (width / height) must be between 0.4 and 4. See [our docs](/assets/inputs#images) for image input requirements.
    - `uri` union, required — A HTTPS URL, Runway or data URI containing an encoded image. See [our docs](/assets/inputs#images) on image inputs for more information.
      - string — A HTTPS URL, Runway upload URI, or base64 data URI (e.g. `data:image/png;base64,...`, up to 5MB) containing an encoded image. See [our docs](/assets/inputs#images) on image inputs for more information.
      - string — A Runway upload URI. See https://docs.dev.runwayml.com/assets/uploads for more information.
      - string — A data URI containing encoded media.
  - `productImage` object, required — Image of the product being promoted. Aspect ratio (width / height) must be between 0.4 and 4. See [our docs](/assets/inputs#images) for image input requirements.
    - `uri` union, required — A HTTPS URL, Runway or data URI containing an encoded image. See [our docs](/assets/inputs#images) on image inputs for more information.
      - string — A HTTPS URL, Runway upload URI, or base64 data URI (e.g. `data:image/png;base64,...`, up to 5MB) containing an encoded image. See [our docs](/assets/inputs#images) on image inputs for more information.
      - string — A Runway upload URI. See https://docs.dev.runwayml.com/assets/uploads for more information.
      - string — A data URI containing encoded media.
  - `productInfo` string — Product details and creative brief - what the product is, key benefits, and any specifics the script should reference.
  - `userConcept` string — Optional creative direction for the UGC video - tone, voice register, specific message, or an entire dialog script.
  - `duration` integer — Duration of the output video in seconds (4-15). Defaults to 15 seconds.
  - `ratio` '720:1280' | '1080:1920' — The resolution of the output video.
  - `audio` boolean — Whether to generate audio for the video.

## Response `200`

The task that was created.

- object
  - `id` string, uuid, required — The ID of the task that was created. Use this to retrieve the task later.

## Other responses

- `429` — You have exceeded the rate limit for this endpoint.

---

[API](https://skmtc.net/runwayml/apis/runwayml-api.md) · [All operations](https://skmtc.net/runwayml/apis/runwayml-api/llms.txt) · [OpenAPI document](https://skmtc-service-staging.skmtc.workers.dev/v1/apis/runwayml/runwayml-api/revisions/e7d9a59ac7b0/schema)