---
title: "Create a product ad video"
method: POST
path: "/v1/recipes/product_ad"
tags: ["Recipes"]
---

# Create a product ad video

`POST /v1/recipes/product_ad`

Generate a cinematic product ad from product images, optional style references, product info, and creative direction.

## Headers

- `X-Runway-Version` '2024-11-06', required

## Request body

- object
  - `version` '2026-06' | '2026-07' | 'unsafe-latest', required — Workflow version. Use a dated version (e.g. "2026-07") to pin behavior, or "unsafe-latest" to track the newest stable version (may break without notice).
  - `productImages` object[], required — Product images (1-10). Multiple angles of the same product. All images inform product analysis and reference generation; only the first image is used as the primary product reference in the storyboard grid. See [our docs](/assets/inputs#images) on image inputs.
    - `uri` union, required — A HTTPS URL, Runway or data URI containing an encoded image. See [our docs](/assets/inputs#images) on image inputs for more information.
      - string — A HTTPS URL, Runway upload URI, or base64 data URI (e.g. `data:image/png;base64,...`, up to 5MB) containing an encoded image. See [our docs](/assets/inputs#images) on image inputs for more information.
      - string — A Runway upload URI. See https://docs.dev.runwayml.com/assets/uploads for more information.
      - string — A data URI containing encoded media.
  - `styleImages` object[] — Optional style reference images (0-4). Defines the visual treatment (lighting, palette, mood). Treated as a moodboard when multiple are provided.
    - `uri` union, required — A HTTPS URL, Runway or data URI containing an encoded image. See [our docs](/assets/inputs#images) on image inputs for more information.
      - string — A HTTPS URL, Runway upload URI, or base64 data URI (e.g. `data:image/png;base64,...`, up to 5MB) containing an encoded image. See [our docs](/assets/inputs#images) on image inputs for more information.
      - string — A Runway upload URI. See https://docs.dev.runwayml.com/assets/uploads for more information.
      - string — A data URI containing encoded media.
  - `productInfo` string — Optional product description and specifications to inform creative direction and which product elements to highlight.
  - `userConcept` string — Optional creative direction describing brand voice, product framing, scene specifics, lighting, camera motion, and narrative.
  - `ratio` '1280:720' | '720:1280' | '960:960' | '834:1112' | '1920:1080' | '1080:1920' | '1440:1440' | '1248:1664' — The resolution of the output video.
  - `duration` integer — Duration of the output video in seconds (4-15). Defaults to 10 seconds.
  - `audio` boolean — Whether to generate audio for the video.

## Response `200`

The task that was created.

- object
  - `id` string, uuid, required — The ID of the task that was created. Use this to retrieve the task later.

## Other responses

- `429` — You have exceeded the rate limit for this endpoint.

---

[API](https://skmtc.net/runwayml/apis/runwayml-api.md) · [All operations](https://skmtc.net/runwayml/apis/runwayml-api/llms.txt) · [OpenAPI document](https://skmtc-service-staging.skmtc.workers.dev/v1/apis/runwayml/runwayml-api/versions/e7d9a59ac7b0/schema)