---
title: "Create labels"
method: POST
path: "/ad_accounts/{ad_account_id}/labels"
tags: ["labels"]
---

# Create labels

`POST /ad_accounts/{ad_account_id}/labels`

[Closed beta](/docs/getting-started/using-beta-and-restricted-features/)

Apply one or more labels to a campaign.
Future releases may support labels for other [entities](/docs/key-concepts/pinterest-entities/).
Currently, you can apply brand and custom labels. Future releases will provide more options.

**Note:** You can only apply one brand label to a campaign. You can apply 30 custom labels to a campaign.

## Path parameters

- `ad_account_id` string, required

## Request body

- LabelCreateRequest
  - `labels` LabelCreateItem[], required — Labels that you are applying to the campaign.
    - `label_type` 'BRAND' | 'CUSTOM', required — Label type values.
    - `value` string, required — Label name. 100-character limit.

## Response `200`

The request has succeeded.

- LabelsResponse
  - `errors` LabelError[] — Labels that were not successfully applied.
    - `data` LabelErrorData
      - `id` string
      - `label_type` 'BRAND' | 'CUSTOM' | 'null', nullable — Category for the labeled items. You can apply one BRAND label to a campaign. You can apply 30 CUSTOM labels to a campaign.
      - `status` 'ACTIVE' | 'ARCHIVED' | 'null', nullable — The new status you want to give the label, either `ACTIVE` (in use) or no longer in use (`ARCHIVED`).
      - `value` string — Label name. 100-character limit.
    - `error_messages` string[]
  - `labels` Label[]
    - `id` string, required
    - `label_type` 'BRAND' | 'CUSTOM' | 'null', nullable, required — Category for the labeled items. You can apply one BRAND label to a campaign. You can apply 30 CUSTOM labels to a campaign.
    - `status` 'ACTIVE' | 'ARCHIVED' | 'null', nullable — The new status you want to give the label, either `ACTIVE` (in use) or no longer in use (`ARCHIVED`).
    - `value` string, required — Label name. 100-character limit.

## Other responses

- `400` — The request could not be understood by the server due to unexpected data.
- `401` — Authentication is required and has either failed or not been provided.
- `403` — The request was valid, but the server is refusing action. The user might not have the necessary permissions for a resource.
- `404` — The requested resource could not be found on this server.
- `429` — The user has sent too many requests in a given amount of time and is being rate limited.
- `default` — An unexpected error response.

---

[API](https://skmtc.net/pinterest/apis/pinterest-rest-api.md) · [All operations](https://skmtc.net/pinterest/apis/pinterest-rest-api/llms.txt) · [OpenAPI document](https://skmtc-service-staging.skmtc.workers.dev/v1/apis/pinterest/pinterest-rest-api/revisions/b698c180678a/schema)