---
title: "Get audience insights"
method: GET
path: "/ad_accounts/{ad_account_id}/audience_insights"
tags: ["audience_insights"]
---

# Get audience insights

`GET /ad_accounts/{ad_account_id}/audience_insights`

Get Audience Insights for an ad account. The response will return insights for 3 types of audiences: the ad account's engaged audience on Pinterest, the ad account's total audience on Pinterest and Pinterest's total audience.

[Learn more about Audience Insights](https://help.pinterest.com/en/business/article/audience-insights).

## Path parameters

- `ad_account_id` string, required

## Query parameters

- `audience_insight_type` 'YOUR_TOTAL_AUDIENCE' | 'YOUR_ENGAGED_AUDIENCE' | 'PINTEREST_TOTAL_AUDIENCE', required

## Response `200`

The request has succeeded.

- AudienceInsights — Audience interests and demographics.
  - `categories` AudienceCategory[] — Category interest distribution
    - `id` string — Interest ID.
    - `index` number — Interest affinity index.
    - `key` string — Interest unique key (same as ID).
    - `name` string — Interest name.
    - `ratio` number — Interest's percent of category's total audience.
    - `subcategories` AudienceSubcategory[] — Subcategory interest distribution
      - `id` string
      - `index` number
      - `key` string
      - `name` string
      - `ratio` number
  - `date` string, nullable — Generation date
  - `demographics` AudienceDemographics — Audience demographics
    - `ages` AudienceDemographicValue[] — Ages distribution.
      - `key` string — Unique key for demographic item
      - `name` string — Display name for demographic
      - `ratio` number — Value of demographic item as a percent of total audience
    - `countries` AudienceDemographicValue[] — Country area distribution.
      - `key` string — Unique key for demographic item
      - `name` string — Display name for demographic
      - `ratio` number — Value of demographic item as a percent of total audience
    - `devices` AudienceDemographicValue[] — Device usage distribution.
      - `key` string — Unique key for demographic item
      - `name` string — Display name for demographic
      - `ratio` number — Value of demographic item as a percent of total audience
    - `genders` AudienceDemographicValue[] — Gender distribution.
      - `key` string — Unique key for demographic item
      - `name` string — Display name for demographic
      - `ratio` number — Value of demographic item as a percent of total audience
    - `metros` AudienceDemographicValue[] — Geographic metro area distribution.
      - `key` string — Unique key for demographic item
      - `name` string — Display name for demographic
      - `ratio` number — Value of demographic item as a percent of total audience
  - `size` integer — Population count.
  - `size_is_upper_bound` boolean — Indicates whether the audience size has been rounded up to the next highest upper boundary.
  - `type` 'YOUR_TOTAL_AUDIENCE' | 'YOUR_ENGAGED_AUDIENCE' | 'PINTEREST_TOTAL_AUDIENCE'

## Other responses

- `400` — The request could not be understood by the server due to unexpected data.
- `401` — Authentication is required and has either failed or not been provided.
- `403` — The request was valid, but the server is refusing action. The user might not have the necessary permissions for a resource.
- `404` — The requested resource could not be found on this server.
- `429` — The user has sent too many requests in a given amount of time and is being rate limited.
- `default` — An unexpected error response.

---

[API](https://skmtc.net/pinterest/apis/pinterest-rest-api.md) · [All operations](https://skmtc.net/pinterest/apis/pinterest-rest-api/llms.txt) · [OpenAPI document](https://skmtc-service-staging.skmtc.workers.dev/v1/apis/pinterest/pinterest-rest-api/revisions/b698c180678a/schema)