---
title: "Create Global Brand"
method: POST
path: "/global-brands"
tags: ["Products"]
---

# Create Global Brand

`POST /global-brands`

Create a brand and return its `id` — pass it as a product's `global_brand_id` when creating products. The returned `name` is the brand's canonical name and may differ slightly from the name you sent. This is separate from `POST /brands`, which creates a brand a project tracks for AI-visibility reporting.

## Request body

- object
  - `project_id` string — Required if using a company api key
  - `name` string, required — The brand name.

## Response `200`

The brand

- object — The brand
  - `id` string, uuid, required — The global_brand_id — pass this as a product's brand when creating products.
  - `name` string, required — The brand's canonical name. May differ slightly from the name you sent, since an existing brand is reused where one is found.

## Other responses

- `400` — Response for status 400

---

[API](https://skmtc.net/peec/apis/peec-ai-customer-api.md) · [All operations](https://skmtc.net/peec/apis/peec-ai-customer-api/llms.txt) · [OpenAPI document](https://skmtc-service-staging.skmtc.workers.dev/v1/apis/peec/peec-ai-customer-api/versions/92840a1bffa7/schema)