Create a sequence

Creates an empty sequence — the container that holds sequence emails. After creating the shell, use Create a sequence email to populate it.

Only name is required. Every other field has a sensible default: Kit fills in the account's default sending address, a daily send schedule, and the account time zone — and any of these can be tuned later via Update a sequence.

Two behavioural toggles worth flagging up front. repeat controls whether a subscriber can re-enter the sequence: by default a subscriber receives the emails once and is marked complete, but with repeat: true, re-adding the same subscriber via a Visual Automation, Rule, Bulk Action, or Import resets their position to the start. Filters and exclusions still apply across restarts. hold (evergreen) keeps subscribers active in the sequence after they've received every published email — useful when you plan to add more emails later. Without hold, subscribers transition to Completed and won't pick up future additions.

exclude_subscriber_sources lets you exclude subscribers acquired via specific tags, sequences, forms, or segments — they'll skip this sequence entirely.

For end-user context, see the help articles on creating and sending a sequence, restarting a sequence, and holding subscribers in evergreen sequences.