Creates a new creative. Returns the newly created creative if successful. A "Standard" user role or greater for the parent advertiser or partner is required to make this request.
Path parameters
Output only. The unique ID of the advertiser the creative belongs to.
Request body
Output only. The timestamp when the creative was last updated, either by the user or system (e.g. creative review). Assigned by the system.
Optional. Indicates whether Integral Ad Science (IAS) campaign monitoring is enabled. To enable this for the creative, make sure the Advertiser.creative_config.ias_client_id has been set to your IAS client ID.
Optional. Indicates that the creative requires MRAID (Mobile Rich Media Ad Interface Definitions system). Set this if the creative relies on mobile gestures for interactivity, such as swiping or tapping. Optional and only valid for third-party tag creatives. Third-party tag creatives are creatives with following hosting_source: * HOSTING_SOURCE_THIRD_PARTY combined with following creative_type: * CREATIVE_TYPE_STANDARD * CREATIVE_TYPE_EXPANDABLE
Output only. The resource name of the creative.
Output only. Media duration of the creative. Applicable when creative_type is one of: * CREATIVE_TYPE_VIDEO * CREATIVE_TYPE_AUDIO * CREATIVE_TYPE_NATIVE_VIDEO * CREATIVE_TYPE_PUBLISHER_HOSTED
Optional. Indicates that the creative relies on HTML5 to render properly. Optional and only valid for third-party tag creatives. Third-party tag creatives are creatives with following hosting_source: * HOSTING_SOURCE_THIRD_PARTY combined with following creative_type: * CREATIVE_TYPE_STANDARD * CREATIVE_TYPE_EXPANDABLE
Output only. The IDs of the line items this creative is associated with. To associate a creative to a line item, use LineItem.creative_ids instead.
Optional. The URL of the VAST tag for a third-party VAST tag creative. Required and only valid for third-party VAST tag creatives. Third-party VAST tag creatives are creatives with following hosting_source: * HOSTING_SOURCE_THIRD_PARTY combined with following creative_type: * CREATIVE_TYPE_AUDIO * CREATIVE_TYPE_VIDEO
Output only. The timestamp when the creative was created. Assigned by the system.
Output only. Indicates the third-party VAST tag creative requires VPAID (Digital Video Player-Ad Interface). Output only and only valid for third-party VAST tag creatives. Third-party VAST tag creatives are creatives with following hosting_source: * HOSTING_SOURCE_THIRD_PARTY combined with following creative_type: * CREATIVE_TYPE_VIDEO
Required. Immutable. The type of the creative.
Required. Indicates where the creative is hosted.
Optional. The original third-party tag used for the creative. Required and only valid for third-party tag creatives. Third-party tag creatives are creatives with following hosting_source: * HOSTING_SOURCE_THIRD_PARTY combined with following creative_type: * CREATIVE_TYPE_STANDARD * CREATIVE_TYPE_EXPANDABLE
Required. The display name of the creative. Must be UTF-8 encoded with a maximum size of 240 bytes.
Output only. Indicates the third-party audio creative supports OGG. Output only and only valid for third-party audio creatives. Third-party audio creatives are creatives with following hosting_source: * HOSTING_SOURCE_THIRD_PARTY combined with following creative_type: * CREATIVE_TYPE_AUDIO
Optional. ID information used to link this creative to an external system. Must be UTF-8 encoded with a length of no more than 10,000 characters.
Output only. Indicates the third-party audio creative supports MP3. Output only and only valid for third-party audio creatives. Third-party audio creatives are creatives with following hosting_source: * HOSTING_SOURCE_THIRD_PARTY combined with following creative_type: * CREATIVE_TYPE_AUDIO
Output only. The unique ID of the creative. Assigned by the system.
Optional. User notes for this creative. Must be UTF-8 encoded with a length of no more than 20,000 characters.
Optional. Third-party HTML tracking tag to be appended to the creative tag.
Optional. Indicates the creative will automatically expand on hover. Optional and only valid for third-party expandable creatives. Third-party expandable creatives are creatives with following hosting source: * HOSTING_SOURCE_THIRD_PARTY combined with following creative_type: * CREATIVE_TYPE_EXPANDABLE
Required. Controls whether or not the creative can serve. Accepted values are: * ENTITY_STATUS_ACTIVE * ENTITY_STATUS_ARCHIVED * ENTITY_STATUS_PAUSED
Optional. The IDs of companion creatives for a video creative. You can assign existing display creatives (with image or HTML5 assets) to serve surrounding the publisher's video player. Companions display around the video player while the video is playing and remain after the video has completed. Creatives contain additional dimensions can not be companion creatives. This field is only supported for the following creative_type: * CREATIVE_TYPE_AUDIO * CREATIVE_TYPE_VIDEO
Optional. Specifies the expanding direction of the creative. Required and only valid for third-party expandable creatives. Third-party expandable creatives are creatives with following hosting source: * HOSTING_SOURCE_THIRD_PARTY combined with following creative_type: * CREATIVE_TYPE_EXPANDABLE
Output only. A list of attributes of the creative that is generated by the system.
Optional. Indicates that the creative will wait for a return ping for attribution. Only valid when using a Campaign Manager 360 tracking ad with a third-party ad server parameter and the ${DC_DBM_TOKEN} macro. Optional and only valid for third-party tag creatives or third-party VAST tag creatives. Third-party tag creatives are creatives with following hosting_source: * HOSTING_SOURCE_THIRD_PARTY combined with following creative_type: * CREATIVE_TYPE_STANDARD * CREATIVE_TYPE_EXPANDABLE Third-party VAST tag creatives are creatives with following hosting_source: * HOSTING_SOURCE_THIRD_PARTY combined with following creative_type: * CREATIVE_TYPE_AUDIO * CREATIVE_TYPE_VIDEO
Optional. Tracking URLs for analytics providers or third-party ad technology vendors. The URLs must start with https: (except on inventory that doesn't require SSL compliance). If using macros in your URL, use only macros supported by Display & Video 360. Standard URLs only, no IMG or SCRIPT tags. This field is only writeable in the following creative_type: * CREATIVE_TYPE_NATIVE * CREATIVE_TYPE_NATIVE_SITE_SQUARE * CREATIVE_TYPE_NATIVE_VIDEO
Optional. JavaScript measurement URL from supported third-party verification providers (ComScore, DoubleVerify, IAS, Moat). HTML script tags are not supported. This field is only writeable in the following creative_type: * CREATIVE_TYPE_NATIVE * CREATIVE_TYPE_NATIVE_SITE_SQUARE * CREATIVE_TYPE_NATIVE_VIDEO
Output only. The unique ID of the advertiser the creative belongs to.
Output only. Indicates the third-party VAST tag creative requires HTML5 Video support. Output only and only valid for third-party VAST tag creatives. Third-party VAST tag creatives are creatives with following hosting_source: * HOSTING_SOURCE_THIRD_PARTY combined with following creative_type: * CREATIVE_TYPE_VIDEO
Optional. Whether the user can choose to skip a video creative. This field is only supported for the following creative_type: * CREATIVE_TYPE_VIDEO
Output only. The unique ID of the Campaign Manager 360 placement associated with the creative. This field is only applicable for creatives that are synced from Campaign Manager.
Output only. Indicates whether the creative is dynamic.
Response
Successful response