---
title: "Daily sweep: nudge paid orgs that signed up 24h+ ago and never made a call"
method: POST
path: "/internal/cron/activation-first-call"
tags: ["internal"]
---

# Daily sweep: nudge paid orgs that signed up 24h+ ago and never made a call

`POST /internal/cron/activation-first-call`

Daily cron targeting paid orgs that have NEVER used their API key.

Audience (2026-07-10, real-data-driven — found via a live org/usage
cross-reference that a paying customer sat unactivated for 2 weeks
with no template able to reach them):
  - status='active' (skip canceled / past_due / payment_at_risk)
  - tier IN ('basic', 'physical', 'pro', 'realtime') — free-tier
    excluded, same reasoning as win-back's own audience gate
    (cooling-off is evaluation behavior, not a signal worth a nudge).
    Deliberately wider than win-back's own tier list (which omits
    'realtime' — a pre-existing gap in that older cron, not fixed
    here; tracked in KNOWN_DEBT.md).
  - created_at at least 24h ago (matches dino.markets' proven
    activation-first-call cadence).
  - NO api_keys row for the org has a non-null last_used_at — i.e.
    every key they've ever held (including a rotated-away one) has
    never been used even once. A rotated key's OLD row keeps its
    original last_used_at (rotation never touches it), so this
    correctly reads "activated" for an org that used a key once
    then rotated.

Once-ever via FREQUENCY_CAPS (same _WELCOME_ONCE_EVER sentinel as
welcome) — a daily re-scan while still unactivated is a cheap no-op
once the first send lands. Structurally disjoint from win-back's
audience: win-back requires a real last_used_at in the 30-90d band,
which an org with zero usage can never have.

## Headers

- `x-internal-secret` string, nullable

## Response `200`

Successful Response

- object

## Other responses

- `422` — Validation Error

---

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