---
title: "Daily sweep: nudge new orgs 24h-7d after signup that never made a call"
method: POST
path: "/internal/cron/activation-first-call"
tags: ["internal"]
---

# Daily sweep: nudge new orgs 24h-7d after signup that never made a call

`POST /internal/cron/activation-first-call`

Daily cron targeting recent active orgs that have NEVER used their API key.

Audience (2026-07-10, real-data-driven — found via a live org/usage
cross-reference that a paying customer sat unactivated for 2 weeks
with no template able to reach them):
  - status='active' (skip canceled / past_due / payment_at_risk)
  - every active tier, including Free. The observed activation drop-off
    happens after Free users receive a key, so they need this nudge too.
  - created_at at least 24h ago (matches dino.markets' proven
    activation-first-call cadence).
  - created_at no more than 7d ago. This keeps the message relevant to
    new users and prevents a first rollout from emailing a historical
    backlog months after signup.
  - NO api_keys row for the org has a non-null last_used_at — i.e.
    every key they've ever held (including a rotated-away one) has
    never been used even once. A rotated key's OLD row keeps its
    original last_used_at (rotation never touches it), so this
    correctly reads "activated" for an org that used a key once
    then rotated.

Once-ever via FREQUENCY_CAPS (same _WELCOME_ONCE_EVER sentinel as
welcome) — a daily re-scan while still unactivated is a cheap no-op
once the first send lands. Structurally disjoint from win-back's
audience: win-back requires a real last_used_at in the 30-90d band,
which an org with zero usage can never have.

## Headers

- `x-internal-secret` string, nullable

## Response `200`

Successful Response

- object

## Other responses

- `422` — Validation Error

---

[API](https://skmtc.net/goldprice/apis/gold-api.md) · [All operations](https://skmtc.net/goldprice/apis/gold-api/llms.txt) · [OpenAPI document](https://skmtc-service-staging.skmtc.workers.dev/v1/apis/goldprice/gold-api/revisions/5e6518098e6e/schema)