---
title: "Get unsubscribe reasons"
method: GET
path: "/insights/unsubscribe-reasons"
---

# Get unsubscribe reasons

`GET /insights/unsubscribe-reasons`

Returns a breakdown of why fans are unsubscribing from the authenticated creator, based on exit-survey data.

This is the same fan-health data surfaced in the Creator Agent. It is aggregated weekly (not real-time): `currentWeekCount` covers the most recent snapshot period and `rollingCount` spans the last 12 weeks. Frame it as "based on the last 12 weeks of exit surveys" rather than live data.

Reasons returned: `too_expensive`, `not_enough_content`, `content_not_expected`, `creator_not_active`, and `other`. The `*Total` fields count all surveys in the window and may exceed the sum of the listed reasons.

## Query parameters

- `periodStart` string, date-time — ISO 8601 datetime anchoring the current-week window. Counts are aggregated on weekly fan-health snapshots, so this is snapped to the snapshot boundary. If omitted, defaults to the most recent snapshot period.

## Headers

- `X-Fanvue-API-Version` string, required

## Response `200`

Unsubscribe reasons breakdown

- object
  - `reasons` object[], required — Per-reason counts. Based on exit surveys, aggregated weekly — not real-time.
    - `reason` string, required — Exit-survey reason. One of: too_expensive, not_enough_content, content_not_expected, creator_not_active, other.
    - `currentWeekCount` integer, required — Number of fans citing this reason in the most recent snapshot week
    - `rollingCount` integer, required — Number of fans citing this reason across the last 12 weeks
  - `currentWeekTotal` integer, required — Total exit surveys in the most recent snapshot week (across all reasons)
  - `rollingTotal` integer, required — Total exit surveys across the last 12 weeks (across all reasons)

## Other responses

- `400` — Bad Request - API version not supported OR validation failed (dates, sources, cursor, pagination)
- `401` — Unauthorized Response
- `403` — Unauthorized Response
- `410` — API version no longer supported (sunset)
- `429` — Too many requests - rate limit exceeded

---

[API](https://skmtc.net/fanvue/apis/fanvue-api.md) · [All operations](https://skmtc.net/fanvue/apis/fanvue-api/llms.txt) · [OpenAPI document](https://skmtc-service-staging.skmtc.workers.dev/v1/apis/fanvue/fanvue-api/revisions/c5ddcd5c7e72/schema)