Post item_promotion — sell-marketing

v1

latestOpenAPI 3.0.0eBay API License Agreement2026-07-1469127536.5 KB

item_promotion

This method creates an item promotion, where the buyer receives a discount when they meet the buying criteria that's set for the promotion. Known here as "threshold promotions", these promotions trigger when a threshold is met. eBay highlights promoted items by placing teasers for the promoted items throughout the online buyer flows. Discounts are specified as either a monetary amount or a percentage off the standard sales price of a listing, letting you offer deals such as "Buy 1 Get 1" and "Buy $50, get 20% off". Volume pricing promotions increase the value of the discount as the buyer increases the quantity they purchase. Coded Coupons provide unique codes that a buyer can use during checkout to receive a discount. The seller can specify the number of times a buyer can use the coupon and the maximum amount across all purchases that can be discounted using the coupon. The coupon code can also be made public (appearing on the seller's Offer page, search pages, the item listing, and the checkout page) or private (only on the seller's Offer page, but the seller can include the code in email and social media). Note: Coded Coupons are currently available in the US, UK, DE, FR, IT, ES, and AU marketplaces.There are two ways to add items to a threshold promotion: <ul><li>Key-based promotions select items using either the listing IDs or inventory reference IDs of the items you want to promote. Note that if you use inventory reference IDs, you must specify both the inventoryReferenceId and the associated inventoryReferenceType of the item(s) you want to include the promotion.</li> <li>Rule-based promotions select items using a list of eBay category IDs or seller Store category IDs. Rules can further constrain items in a promotion by minimum and maximum prices, brands, and item conditions.</li></ul> You must create a new promotion in either a <code>DRAFT</code> or <code>SCHEDULED</code> state. Use the DRAFT state when you are initially creating a promotion and you want to be sure it's correctly configured before scheduling it to run. When you create a promotion, the promotion ID is returned in the Location response header. Use this ID to reference the promotion in subsequent requests. Tip: Refer to the <a href="/api-docs/sell/static/marketing/promotions-manager.html">Selling Integration Guide</a> for details and examples showing how to create and manage threshold promotions using the Promotions Manager. For information on the eBay marketplaces that support item promotions, see <a href="/api-docs/sell/marketing/static/overview.html#PM-requirements">Promotions Manager requirements and restrictions</a>.

post/item_promotion

Request body

applyDiscountToSingleItemOnlyboolean

This flag is relevant in only when promotionType is set to <code>VOLUME_DISCOUNT</code>. For details on volume pricing promotions, see <a href="/api-docs/sell/static/marketing/pm-volume-discounts.html">Configuring volume pricing discounts</a>. If set to <code>true</code>, the discount is applied only when the buyer purchases multiple quantities of a single item in the promotion. Otherwise, the promotional discount applies to multiple quantities of any items in the promotion. Different variations of a multi-variation item are considered to be the same item. Note that this flag is not relevant if the inventoryCriterion container identifies a single listing ID for the promotion.

descriptionstring

This is the seller-defined "tag line" for the offer, such as "Save on designer shoes." The tag line appears under the "offer-type text" that is generated for the promotion and is displayed on the offer tile that's shown on the seller's All Offers page, and on the event page for the promotion. Note: Offer-type text is a teaser that's presented throughout the buyer's journey through the sales flow and is generated by eBay. The offer-type text is not editable by the seller—it's derived from the settings in the discountRules and discountSpecification fields—and can be, for example, "Extra 20% off when you buy 3+". Maximum length: 50 Required if you are configuring CODED_COUPON, ORDER_DISCOUNT, or MARKDOWN_SALE promotions (and not valid for VOLUME_DISCOUNT promotions).

endDatestring

The date and time the promotion ends in UTC format (<code>yyyy-MM-ddThh:mm:ssZ</code>). For display purposes, convert this time into the local time of the seller.

marketplaceIdstring

The eBay marketplace ID of the site where the threshold promotion is hosted. Threshold promotions are currently supported on a limited number of eBay marketplaces. Valid values: <ul><li><code>EBAY_AU</code> = Australia</li> <li><code>EBAY_DE</code> = Germany</li> <li><code>EBAY_ES</code> = Spain</li> <li><code>EBAY_FR</code> = France</li> <li><code>EBAY_GB</code> = Great Britain</li> <li><code>EBAY_IT</code> = Italy</li> <li><code>EBAY_US</code> = United States</li></ul> For implementation help, refer to <a href='https://developer.ebay.com/api-docs/sell/marketing/types/ba:MarketplaceIdEnum'>eBay API documentation</a>

namestring

The seller-defined name or "title" of the promotion that the seller can use to identify a promotion. This label is not displayed in end-user flows. Maximum length: 90

prioritystring

Applicable for only ORDER_DISCOUNT promotions, this field indicates the precedence of the promotion, which is used to determine the position of a promotion on the seller's All Offers page. If an item is associated with multiple promotions, the promotion with the higher priority takes precedence. For implementation help, refer to <a href='https://developer.ebay.com/api-docs/sell/marketing/types/sme:PromotionPriorityEnum'>eBay API documentation</a>

promotionImageUrlstring

Required for CODED_COUPON, MARKDOWN_SALE, and ORDER_DISCOUNT promotions, and not valid for VOLUME_DISCOUNT promotions. Populate this field with a URL that points to an image to be used with the promotion. This image is displayed on the seller's All Offers page. The URL must point to either JPEG or PNG image and it must be a minimum of 500x500 pixels in dimension and cannot exceed 12Mb in size.

promotionStatusstring

The current status of the promotion. When creating a new promotion, this value must be set to either <code>DRAFT</code> or <code>SCHEDULED</code>. Note that you must set this value to <code>SCHEDULED</code> when you update a RUNNING promotion. For implementation help, refer to <a href='https://developer.ebay.com/api-docs/sell/marketing/types/sme:PromotionStatusEnum'>eBay API documentation</a>

promotionTypestring

Use this field to specify the type of the promotion you are creating. The supported types are: <ul><li><code>CODED_COUPON</code> – A coupon code promotion set with createItemPromotion.</li> <li><code>MARKDOWN_SALE</code> – A markdown promotion set with createItemPriceMarkdownPromotion.</li> <li><code>ORDER_DISCOUNT</code> – A threshold promotion set with createItemPromotion.</li> <li><code>VOLUME_DISCOUNT</code> – A volume pricing promotion set with createItemPromotion.</li></ul> See the <a href="/api-docs/sell/static/marketing/promotions-manager.html" target="_blank">Promotions Manager</a> documentation for details. Required if you are creating a volume pricing promotion (<code>VOLUME_DISCOUNT</code>). For implementation help, refer to <a href='https://developer.ebay.com/api-docs/sell/marketing/types/sme:PromotionTypeEnum'>eBay API documentation</a>

startDatestring

The date and time the promotion starts in UTC format (<code>yyyy-MM-ddThh:mm:ssZ</code>). For display purposes, convert this time into the local time of the seller.

Response

Created