Sign in

v1

latestOpenAPI 3.0.0eBay API License Agreement2026-07-1469127536.5 KB
campaign

This method updates the ad rate strategy for an existing Promoted Listings Standard (PLS) rules-based ad campaign that uses the Cost Per Sale (CPS) funding model.<br /><br />Specify the <b>campaign_id</b> as a path parameter. You can retrieve the campaign IDs for a seller by calling the <a href="/api-docs/sell/marketing/resources/campaign/methods/getCampaigns">getCampaigns</a> method.<br /><br /><span class="tablenote"><b>Note:</b> This method only applies to the CPS funding model; it does not apply to the Cost Per Click (CPC) funding model. See <a href="/api-docs/sell/static/marketing/pl-overview.html#funding-model">Funding Models</a> in the <i>Promoted Listings Playbook</i> for more information.</span>

post/ad_campaign/{campaign_id}/update_ad_rate_strategy

Path parameters

campaign_idstring required

A unique eBay-assigned ID for an ad campaign that is generated when a campaign is created.<br /><br /><span class="tablenote"><b>Note:</b> You can retrieve the campaign IDs for a specified seller using the <a href="/api-docs/sell/marketing/resources/campaign/methods/getCampaigns">getCampaigns</a> method.</span>

Request body

adRateStrategystring

The ad rate strategy that shall be applied to the campaign. For implementation help, refer to <a href='https://developer.ebay.com/api-docs/sell/marketing/types/pls:AdRateStrategyEnum'>eBay API documentation</a>

bidPercentagestring

The user-defined <b>bid percentage</b> (also known as the <i>ad rate</i>) sets the level that eBay increases the visibility in search results for the associated listing. The higher the <b>bidPercentage</b> value, the more eBay promotes the listing. <br><br>The value specified here is also used to calculate the Promoted Listings fee. This percentage value is multiplied by the final sales price to determine the fee. <br><br>The Promoted Listings fee is determined at the time the transaction completes and the seller is assessed the fee only when an item sells through a Promoted Listings ad campaign. <br><br>The <b>bidPercentage</b> is a single precision value that is guided by the following rules: <ul><li>These values are <b>valid</b>:<br>   <code>4.1</code>,    <code>5.0</code>,    <code>5.5</code>, ...</li> <li>These values are <b>not valid</b>:<br />    <code>0.01</code>,    <code>10.75</code>,    <code>99.99</code>,<br />    and so on.</li></ul>This is the default bid percentage for the campaigns using the Cost Per Sale (CPS) funding model, and this value will be overridden by any ads in the campaign that have their own set bid percentages.<br /><br />If a bid percentage is not provided for an ad, eBay uses the default bid percentage of the associated campaign.<br /><br /><b>Minimum value:</b> 2.0 <br><b>Maximum value:</b> 100.0

Response

No content