Post ad_campaigncampaign_idad — sell-marketing

v1

latestOpenAPI 3.0.0eBay API License Agreement2026-07-1469127536.5 KB

This method adds a listing to an existing Promoted Listings campaign using a listingId value generated by the <a href="/Devzone/XML/docs/Reference/eBay/index.html" title="Trading API Reference">Trading API</a> or <a href="/api-docs/sell/inventory/resources/methods" title="Inventory API Reference">Inventory API</a>, or using a value generated by an ad group ID. For Promoted Listings Standard (PLS) campaigns using the Cost Per Sale (CPS) funding model, an ad may be directly created for the listing.For the listing ID specified in the request, this method: <ul><li>Creates an ad for the listing.</li> <li>Sets the bid percentage (also known as the ad rate) for the ad.</li> <li>Associates the ad with the specified campaign.</li></ul> To create an ad for a listing, specify its listingId, plus the bidPercentage for the ad in the payload of the request. Specify the campaign to associate the ad with using the campaign_id path parameter. Listing IDs are generated by eBay when a seller creates listings with the Trading API.For Promoted Listings Advanced (PLA) campaigns using the Cost Per Click (CPC) funding model, an ad group must be created first. If no ad group has been created for the campaign, an ad cannot be created.For the ad group specified in the request, this method associates the ad with the specified ad group.To create an ad for an ad group, specify the name of the ad group in the payload of the request. Specify the campaign to associate the ads with using the campaign_id path parameter. Ad groups are generated using the <a href="/api-docs/sell/marketing/resources/adgroup/methods/createAdGroup">createAdGroup</a> method. You can specify one or more ad groups per campaign.Use <a href="/api-docs/sell/marketing/resources/campaign/methods/createCampaign">createCampaign</a> to create a new campaign and use <a href="/api-docs/sell/marketing/resources/campaign/methods/getCampaigns">getCampaigns</a> to get a list of existing campaigns.This call has no response payload. If the ad is successfully created, a <code>201 Created</code> HTTP status code and the <a href="/api-docs/sell/marketing/resources/ad/methods/getAd">getAd</a> URI of the ad are returned in the location header.

post/ad_campaign/{campaign_id}/ad

Path parameters

campaign_idstring required

A unique eBay-assigned ID for an ad campaign that is generated when a campaign is created. Note: You can retrieve the campaign IDs for a specified seller using the <a href="/api-docs/sell/marketing/resources/campaign/methods/getCampaigns">getCampaigns</a> method.

Request body

adGroupIdstring

A unique eBay-assigned ID for an ad group in a campaign that uses the Cost Per Click (CPC) funding model. Required if the campaign's funding model is Cost Per Click (CPC).Create an ad group using the <a href="/api-docs/sell/marketing/resources/adgroup/methods/createAdGroup">createAdGroup</a> method.Specify the campaign to associate the ad group with using the campaign_id path parameter. Note: You can call the <a href="/api-docs/sell/marketing/resources/adgroup/methods/getAdGroups">getAdGroups</a> method to retrieve the ad group IDs for a seller.

bidPercentagestring

The user-defined bid percentage (also known as the ad rate) sets the level that eBay increases the visibility in search results for the associated listing. The higher the bidPercentage value, the more eBay promotes the listing. Required if the campaign's funding model is Cost Per Sale (CPS). The value specified here is also used to calculate the Promoted Listings fee. This percentage value is multiplied by the final sales price to determine the fee. The Promoted Listings fee is determined at the time the transaction completes and the seller is assessed the fee only when an item sells through a Promoted Listings ad campaign. The bidPercentage is a single precision value that is guided by the following rules: <ul><li>These values are valid: <code>4.1</code>, <code>5.0</code>, <code>5.5</code>, ...</li> <li>These values are not valid: <code>0.01</code>, <code>10.75</code>, <code>99.99</code>, and so on.</li></ul>This is default bid percentage for the campaigns using the Cost Per Sale (CPS) funding model, and this value will be overridden by any ads in the campaign that have their own set bid percentages. If a bid percentage is not provided for an ad, eBay uses the default bid percentage of the associated campaign. Minimum value: 2.0 Maximum value: 100.0

listingIdstring

A unique eBay-assigned ID for a listing that is generated when the listing is created. Note: This field accepts listing IDs, as generated by the Inventory API, and item IDs, as used in the eBay Traditional API set (e.g., the Trading and Finding APIs).

Response

Created

object required