Post ad_campaign — sell-marketing

v1

latestOpenAPI 3.0.0eBay API License Agreement2026-07-1469127536.5 KB

campaign

This method creates a Promoted Listings ad campaign. A Promoted Listings campaign is the structure into which you place the ads or ad group for the listings you want to promote. Identify the items you want to place into a campaign either by "key" or by "rule" as follows: <ul><li>Rules-based campaigns – A rules-based campaign adds items to the campaign according to the criteria you specify in your call to createCampaign. You can set the autoSelectFutureInventory request field to <code>true</code> so that after your campaign launches, eBay will regularly assess your new, revised, or newly-eligible listings to determine whether any should be added or removed from your campaign according to the rules you set. If there are, eBay will add or remove them automatically on a daily basis.</li> <li>Key-based campaigns – Add items to an existing campaign using either listing ID values or Inventory Reference values: <ul><li>Add listingId values to an existing campaign by calling either createAdByListingID or bulkCreateAdsByListingId.</li> <li>Add inventoryReference values to an existing campaign by calling either createAdByInventoryReference or bulkCreateAdsByInventoryReference.</li><li>Add an ad group to an existing campaign by calling createAdGroup.</li></ul>Note: No matter how you add items to a Promoted Listings campaign, each campaign can contain ads for a maximum of 50,000 items. If a rules-based campaign identifies more than 50,000 items, ads are created for only the first 50,000 items identified by the specified criteria, and ads are not created for the remaining items. Creating a campaign To create a basic campaign, supply: <ul><li>The user-defined campaign name</li> <li>The start date (and optionally the end date) of the campaign</li> <li>The eBay marketplace on which the campaign is hosted</li> <li>Details on the campaign funding model</li></ul> The campaign funding model specifies how the Promoted Listings fee is calculated. Currently, the supported funding models are <code>COST_PER_SALE</code> and <code>COST_PER_CLICK</code>. For complete information on how the fee is calculated and when it applies, see <a href="/api-docs/sell/static/marketing/pl-overview.html#pl-fees">Promoted Listings fees</a>. If you populate the campaignCriterion object in your createCampaign request, campaign "ads" are created by "rule" for the listings that meet the criteria you specify, and these ads are associated with the newly created campaign. For details on creating Promoted Listings campaigns and how to select the items to be included in your campaigns, see <a href="/api-docs/sell/static/marketing/pl-create-campaign.html">Promoted Listings campaign creation</a>. For recommendations on which listings are prime for a Promoted Listings ad campaign and to get guidance on how to set the bidPercentage field, see <a href="/api-docs/sell/static/marketing/pl-reco-api.html">Using the Recommendation API to help configure campaigns</a>. Tip: See <a href="/api-docs/sell/marketing/static/overview.html#PL-requirements">Promoted Listings requirements and restrictions</a> for the details on the marketplaces that support Promoted Listings via the API. See <a href="/api-docs/sell/static/marketing/pl-restrictions">Promoted Listings restrictions</a> for details about campaign limitations and restrictions.

post/ad_campaign

Request body

campaignNamestring

A seller-defined name for the campaign. This value must be unique for the seller. You can use any alphanumeric characters in the name, except the less than (<) or greater than (>) characters.Max length: 80 characters

endDatestring

The date and time the campaign ends, in UTC format (<code>yyyy-MM-ddThh:mm:ssZ</code>). If this field is omitted, the campaign will have no defined end date, and will not end until the seller makes a decision to end the campaign with an <a href="/api-docs/sell/marketing/resources/campaign/methods/endCampaign">endCampaign</a> call, or if they update the campaign at a later time with an end date.

marketplaceIdstring

The ID of the eBay marketplace where the campaign is hosted. See the MarketplaceIdEnum type to get the appropriate enumeration value for the listing marketplace. For implementation help, refer to <a href='https://developer.ebay.com/api-docs/sell/marketing/types/ba:MarketplaceIdEnum'>eBay API documentation</a>

startDatestring

The date and time the campaign starts, in UTC format (<code>yyyy-MM-ddThh:mm:ssZ</code>). For display purposes, convert this time into the local time of the seller. On the date specified, the service derives the keywords for each listing in the campaign, creates an ad for each listing, and associates each new ad with the campaign. The campaign starts after this process is completed. The amount of time it takes the service to start the campaign depends on the number of listings in the campaign. Call getCampaign to check the status of the campaign.

Response

Created

object required