---
title: "/2026-01/retail-media/assets"
method: POST
path: "/2026-01/retail-media/assets"
tags: ["Campaign"]
---

# /2026-01/retail-media/assets

`POST /2026-01/retail-media/assets`

Creates an asset

## Response `201`

Success

- AssetResponse — A top-level object that encapsulates a Criteo API response for a single entity
  - `data` AssetResource, nullable — A class that represents a domain entity exposed by an API
    - `attributes` Asset, nullable — Handles pointing towards binary content that advertisers can use later on, for example in their creatives.
      - `fileExtension` string, required — The file extension that is asset is representing. Example: jpg, png, gif or pdf.
      - `fileLocation` string, nullable — A url pointing towards the static file the asset represents.
    - `id` string, nullable
    - `type` string, nullable
  - `errors` CommonProblem[], nullable
    - `code` string, nullable — A machine-readable error code, expressed as a string value.
    - `detail` string, nullable — A human-readable explanation specific to this occurrence of the problem
    - `instance` string, nullable — A URI that identifies the specific occurrence of the problem.
    - `source` object, nullable — A machine-readable structure to reference to the exact location(s) causing the error(s)
    - `stackTrace` string, nullable
    - `title` string, nullable — A short human-readable description of the problem type
    - `traceId` string, nullable — The request correlation ID this problem comes from.
    - `traceIdentifier` string, nullable — The request correlation ID this problem comes from. (deprecated, use traceId instead)
    - `type` 'unknown' | 'access-control' | 'authentication' | 'authorization' | 'availability' | 'deprecation' | 'quota' | 'validation', nullable — The problem's category.
  - `warnings` CommonProblem[], nullable
    - `code` string, nullable — A machine-readable error code, expressed as a string value.
    - `detail` string, nullable — A human-readable explanation specific to this occurrence of the problem
    - `instance` string, nullable — A URI that identifies the specific occurrence of the problem.
    - `source` object, nullable — A machine-readable structure to reference to the exact location(s) causing the error(s)
    - `stackTrace` string, nullable
    - `title` string, nullable — A short human-readable description of the problem type
    - `traceId` string, nullable — The request correlation ID this problem comes from.
    - `traceIdentifier` string, nullable — The request correlation ID this problem comes from. (deprecated, use traceId instead)
    - `type` 'unknown' | 'access-control' | 'authentication' | 'authorization' | 'availability' | 'deprecation' | 'quota' | 'validation', nullable — The problem's category.

---

[API](https://skmtc.net/criteo/apis/criteo-api.md) · [All operations](https://skmtc.net/criteo/apis/criteo-api/llms.txt) · [OpenAPI document](https://skmtc-service-staging.skmtc.workers.dev/v1/apis/criteo/criteo-api/revisions/c1721589426a/schema)